NVŌK is an apparel company that strives to connect consumers with causes that matter to them.
As Director of Marketing at NVŌK, I lead the brand's strategic direction.
From developing a cohesive design system and applying UX principles to our digital touchpoints, to writing content that drives engagement and shaping our future on social platforms, I bring structure and voice to a growing brand.
The Design System
I led the creation of a scalable branded design system that brings visual consistency and clarity across every touchpoint.
From typography to color palettes and growing component libraries, the system acts as our foundation and ensures brand integrity as we grow.
This structure has empowered both design and marketing teams to build faster and with intention.
The Digital Experience
I applied UX design principles to NVŌK’s website to create a more intuitive, high-performing user experience.
By restructuring the navigation, refining content hierarchy, and aligning the design with user behavior, I transformed the site into one with a clearer voice and direction.
The result is a digital presence that is both beautiful and functional.
Marketing Leadership &
Strategic Direction
Beyond execution, my role includes building marketing systems that support long-term growth.
I work cross-functionally to align creative, product, and messaging, ensuring all initiatives are strategically sound and brand-aligned as we launch campaign after campaign supporting new philanthropies.
My focus is always on clarity, cohesion, and delivering value, both internally and to our audience.
Content Strategy & Blog Writing
To drive awareness and authority, I authored many features on NVŌK’s blog with a focus on high-quality, SEO-friendly content.
Each article is crafted to reflect our brand voice while offering genuine value to our audience.
This content strategy has also piloted the email campaigns I’ve conducted through our newsletter.
Social Media Foundations
As NVŌK scales, I’ve been laying the groundwork for a cohesive and engaging social media presence.
From setting tone and visuals to planning a cross-platform content calendar, I’m ensuring that our brand speaks consistently and authentically across all channels.
Our goal isn’t to find followers; it’s to help our followers find community.